The practise of helping clients prioritise their financial goals and choose the best strategy to support them is known as goals-based planning. Goals-based planning minimizes the retirement-only focus and expands our attention to include every element of our client's financial life.
Many wealth management companies position themselves as financial planners by identifying a few broad objectives, like retirement savings or leaving a legacy, then suggesting investing methods to help you meet those goal.
Simply said, money is an enabler. Being the richest man in the world and having a lot of money are pointless. You should use money to further your life goal.
Having a goal makes it easier to understand why you are doing in a specific way.